Your launch can’t wait for a full-time hire.
Product marketing for B2B scale-ups with a launch and no one to run it. I ship positioning and launch assets by week two.
Every week without an owner, the story drifts further from the customer.
Maybe the full-time hire is still months out, or a reorg thinned the team. Meanwhile your position is copied from a competitor site, and the sales team is improvising landing page copy.
I own what a product marketer owns: positioning that resonates with customers, messaging, and the launch itself.
You see real assets by week two instead of a consultant’s strategy deck in month two.
I get everyone telling the same, differentiated story, so buyers hear one answer and deals stop stalling.
Blockers to your quarterly goals, removed: your team gets every asset they need to go to market and sell.
Strategy and execution
Owned start to finish — I build the assets for your launch, from landing pages to ads.
A launch story that stands apart
Differentiated, and backed by real customer research and data.
An extension of your team
I embed a few days a week and work hands-on — on demand, as you need.
What you get in month one.
- Sales deck
- Positioning one-pager
- GTM plan
- Sales one-pagers
- Competitive research
- Customer-call research
- Launch emails
- Social posts
How differentiated positioning ships in two weeks
Great positioning normally takes months: internal bias, slow consensus, heavy research costs.
I use your existing data and AI to distill hundreds of customer calls, support tickets, and market signals into data-backed decisions in days.
Led the launch of new onboarding and education programs — a two-month overhaul increasing activation and engagement of customers.
Owned the accounting-firm channel launch, increasing firms 20× in six months.
Built marketing from scratch and repositioned the service as premium and upmarket. First-year CAC improved by 54%.
The first two weeks.
We audit your positioning and launch scope, then pick the order of attack.
- Set the goals
- Customer & market research
- Scope the launch
You get a plan, and the first deliverables to react to.
- Draft the launch plan
- Deliver customer & market insights
- Competitive review
We ship, then revise against real reactions.
- Deliver differentiated positioning
- Initial messaging & assets drafted
- Launch and iterate
Built to move, not to onboard.
I work best with teams that would rather iterate than wait for the perfect plan.
- No month-long onboarding. I start shipping in week two and iterate on real feedback — no big reveal in month two or three.
- No endless discovery. I use proven AI workflows for quick discovery across your customer calls and data.
- No meeting marathons. After some initial context-setting, we meet once a week for 30 minutes.
- No long locked-in contracts. 30 days’ notice is all I need if anything changes.
This is some of the highest impact time you can spend. I am forever a Denny Hollick fan.
If I was looking to solve some ambiguous problem between product, marketing and strategy, I would bring you in.
Denny was very effective at helping me think through what exact problems our webapp solves for, how we compare to competing solutions, and how to use that to improve our messaging.
David EpsteinFounder, Eternaview In just 30 minutes, Denny helped me gain clarity and challenged me with questions that made me reconsider a few key assumptions. I walked away with a clear, practical action plan.
Anna MatulessyOwner, Devix Denny gave me more clarity in an hour than I’d gotten in months — pushing me to get on calls with customers, and reframing how I think about our brand. I left with real direction and energy.
Jacob AmundsenMarketing Director, The Piano Guys